Understanding how you work
We map your processes and where time is lost before writing a line of code.
When a template is not enough: apps, integrations and systems built exactly around the way your business works.
Many businesses run on five programs that do not talk to each other and a spreadsheet that ties it all together by hand. The same data gets copied three times, information gets lost along the way and nobody is quite sure where anything is.
Custom development means building the tool that fits the way you work, instead of bending your work to fit a generic program. We have had developers on the team since 2023, and since then the answer to "that can't be done" is usually "give me ten minutes".

Management apps. Calendar, clients, projects, quotes and invoicing in one place, with what your business needs and nothing it does not.
Integrations. Your website, online store, CRM and invoicing software sharing data on their own, with nothing copied by hand.
Automations. Repetitive tasks that eat hours today —quotes, reminders, reports— running on their own. Often with artificial intelligence involved.
Mobile apps. Since 2024 we also build apps, like the ones you can see at apps.marketizados.com.
This is not theory. We have our own products running:
Psico 360, a psychology practice managed in one place: calendar with reminders, encrypted session notes, consent forms signed from a phone and invoicing without retyping anything.
Vecta 360, the CRM we use every day ourselves: clients, projects, quotes and invoicing together. And Arqui 360, for architecture studios, coming soon.
We have also built our own Verifactu invoicing software and a digital menu for restaurants with ordering and payment from the table.

We start with whatever wastes most of your time and get it running as soon as possible. You use it, tell us what is not working and we carry on. Better a small tool working within weeks than a huge one that arrives a year from now.
If what you need already exists and works well, we will tell you. Custom software only makes sense when off-the-shelf does not fit.
We map your processes and where time is lost before writing a line of code.
Calendar, clients, projects, quotes or invoicing built for your business.
Website, store, CRM and invoicing sharing data with nothing copied by hand.
Repetitive tasks that run themselves, with AI where it adds value.
Apps for your customers or your team, on iPhone and Android.
We stay with you afterwards: fixing, improving and adding what day-to-day work needs.
We talk to the people who use it every day and see where time is lost.
We launch what helps most first, and you use it from the start.
With your feedback, we fix and add until the tool fits completely.
It depends on what is needed. We start by understanding the problem and give you a fixed quote per stage, so you know what you pay and what you get at each one.
We prefer to have a first version working within weeks and grow from there, rather than deliver everything at once after months.
We will tell you. If an off-the-shelf tool works for you, it is cheaper and faster to use it. Custom development is for when it does not fit.
We do. We stay with you to fix, improve and add whatever becomes necessary.
Give us your website and within 48 hours we send a clear report on what is holding your sales back and in what order to fix it. Reviewed by a person, not a robot. No commitment.
We are not looking for «profiles». We look for people who do one specific thing well and enjoy doing it well. If you are a freelancer, agency or studio and you fit, let us talk.
We look at everything that comes in. If you fit, we write back; if not, we tell you that too.
We write about marketing, SEO and AI applied to real businesses. When we publish something worth reading, we send it. Not one email more.
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