We started with a laptop
that worked when it felt like it.
And with one clear idea: to prove that any company, large or small, could stand out online. Everything else we built as we went. This is the story, without the polish.
Marketizados was born in 2018.
We had no great resources. Just a laptop that worked when it felt like it, plenty of appetite to learn, and the conviction that things could be done better.
Since then we have gone from building websites to building tools, automations and artificial intelligence that works while you sleep. But the philosophy has not shifted a millimetre: always look for a better way to do things. Y si esa forma todavía no existe, la construimos nosotros.
What follows is the real road: the wins, the years when we looked slightly mad, and the legendary client quotes that are now part of the furniture.
From a laptop that worked when it felt like it to
a a full team.
It all started with very little (and a lot of enthusiasm)
We had no great resources. Just a laptop that worked when it felt like it, plenty of appetite to learn and one clear idea: to prove that any company, large or small, could stand out online. Everything else we built as we went.
The first clients arrived full of enthusiasm… and with legendary lines like «Could you do it a bit cheaper?» and «It is only five changes…» (which almost always turned out to be thirty). But every project taught us something new.
The first lift-off
We started to notice it was working. One client recommended another. That one recommended another. And another came back for more.
There was even one who paid first time without asking for a discount. We still do not know who it was, but we remember them fondly. That was the moment we thought: «All right… maybe this was not such a bad idea».
The technology years
While many carried on doing things by hand, we became obsessed with automating absolutely everything. We found artificial intelligence back when it still sounded like science fiction.
We built automated processes, internal tools and systems that let us do in minutes what used to take hours. Some people said we were a bit mad. They were probably right.
The filmmaker arrived
Until then we shot video… with a great deal of enthusiasm, let us say.
Then our filmmaker turned up. Took a deep breath. Looked at the footage. And realised he had a lot of work ahead of him. From that day the videos started to look professional, and we stopped filming with a phone propped up on whatever was to hand.
We started to look like a company
This was the year we stopped being «one person doing everything». Our Project Manager arrived, the person who can find any document faster than you can open a folder.
The one who organises meetings, clients, tasks and calendars. If something is outstanding, she already knows. And if she says something is missing… it is missing. From here on, the chaos began to have a certain order.
The developers come in
The first developer joined. Shortly afterwards, the second.
Since then, whenever somebody says «that cannot be done…» , the answer tends to be: «give me ten minutes». We went from building websites to building tools, automations, integrations and largely bespoke solutions. And yes, we often end up building things the client did not know they needed.
More technology. More team. More ambition.
Mobile apps became part of our services. Artificial intelligence stopped being an extra and became a daily working tool. The automations began to multiply.
And while all that was happening, our sales team kept working magic, turning a «let me think about it…» into a «where do I sign?».
The social years
We understood that a brand does not only need a good website. It also needs a personality. So we brought in our content and social media team.
The people who get brands to talk like people. The ones who turn any old idea into a Reel that works. The ones who know when to post, how to say it and, above all, when not to jump on some ridiculous internet trend. Because no, putting a rocket at the end of every post is not a strategy.
Still building
Today we are a team of specialists in development, digital marketing, artificial intelligence, video, project management and content creation.
We keep researching. We keep learning. We keep automating. And we still hold exactly the same philosophy as on day one: always look for a better way to do things. And if that way does not exist yet… we build it ourselves.
Three things we will not trade.
Radical honesty
We tell you what works and what does not, even when it is not what you want to hear. It is the only way to grow together.
Obsessed with the numbers
No vague hunches. Every decision rests on figures you can see and understand.
Genuinely close
We are in Lleida, we show our faces and we answer. We are your team, not a distant supplier.
«No queremos ser tu agencia para siempre.
We want you to grow so much that you brag about having had us.»
— The Marketizados team