Strategy and calendar
What to say, to whom and when, so every send has a goal.
Emails people open and automations that sell while you work. From the subscriber list to the report on every send.
On social media you talk to whoever the algorithm chooses. By email, you talk to people who gave you their address because they want to hear from you. It is the only channel you own: if Instagram changes tomorrow, your list is still there.
For a local business it is the cheapest way to bring a customer back: a seasonal offer, an appointment reminder, some news. You do not need thousands of subscribers for it to pay off.

Most of the return does not come from the newsletter but from emails that go out on their own at the right moment. They are set up once and work every day:
Welcome. New subscribers get what they need over the next few days to get to know you and take the first step.
Abandoned cart. If you have an online store, a timely reminder wins back sales you had given up on.
After a purchase or visit. Say thanks, ask for a review, remind them of the next check-up.
Re-engagement. An email for people who have not opened or bought in months, before writing them off.
A well-written email is useless if it ends up in spam. We set up your domain to send properly (SPF, DKIM and DMARC), clean out addresses that bounce and keep an eye on your sender reputation.
A newsletter works when every send is useful: a tip, some news or a clear offer. We help you decide what to say, how often and with what subject line, and we write the emails with you so they sound like you, not like a template.

It depends on whether you only need the automations set up or the monthly sends as well. We go through it on a call and give you a fixed price. If you want your social media and your email to work together, we combine it with social media management.
What to say, to whom and when, so every send has a goal.
Welcome, abandoned cart, post-purchase and re-engagement running on their own.
Designs that read well on mobile and that you can reuse every time.
Sign-up forms on your website and real reasons for people to join.
Domain set up, clean list and sender reputation monitored.
Opens, clicks and sales for every send, and what to change in the next one.
We review your list, your platform and your domain, and decide what to automate first.
Templates, forms and automations, tested before they go live.
Every month, results from the sends and the automations, and the next step.
No. A few hundred real customers is already worth it, especially with welcome and post-purchase automations in place.
We work with the one you already have if it does the job. If you have none, we recommend one based on your volume and budget.
Yes. Forms with clear consent, double opt-in where needed and one-click unsubscribe in every email.
It depends on the business. One useful email a month beats a weekly one nobody opens.
Yes, if you need it. We write them with you so they sound like your business and you only have to approve them.
Give us your website and within 48 hours we send a clear report on what is holding your sales back and in what order to fix it. Reviewed by a person, not a robot. No commitment.
We are not looking for «profiles». We look for people who do one specific thing well and enjoy doing it well. If you are a freelancer, agency or studio and you fit, let us talk.
We look at everything that comes in. If you fit, we write back; if not, we tell you that too.
We write about marketing, SEO and AI applied to real businesses. When we publish something worth reading, we send it. Not one email more.
If you want the detail: cookie policy · privacy.
Essential for the site to work: remembering your cookie decision and keeping forms secure. Without them the site does not work properly, which is why they cannot be switched off and do not need your permission.
They remember choices you have made so we do not bother you with the same thing twice, such as not showing you a notice you already dismissed.
They tell us in aggregate which pages get visited most and how people arrive, so we can improve the site. They are not used to identify you.
They let us measure how well our ads work and show you relevant advertising on other sites. These are the ones that follow you most: if you do not want them, that is fine.