An online store
that actually sells.

There are two ways to end up with an online store that doesn't sell. The first is not having one. The second, and more expensive, is having one that nobody finds and where visitors don't feel confident enough to pay.

At Marketizados we build online stores for shops and companies in Lleida that want to sell online as well, and for brands that sell across Spain. The difference rarely lies in the platform. It lies in three things that are decided before you choose one.

Getting found

A store with a hundred products is a hundred pages that could rank. Most don't, because the product pages are copied from the supplier's catalogue, and that same text is on forty other stores.

Google has no reason to pick you. Rewriting the product pages for what you actually sell —not all hundred, the fifteen that matter— usually makes more difference than any campaign. That's what writing copy that persuades without sounding salesy (in Spanish) is for, and for everything else there's SEO.

Earning trust

People don't buy from a website they don't trust, and trust is built with unglamorous details: shipping costs shown before the last step, a visible phone number, a returns policy written in plain language, photos that are yours and not from a stock library.

An abandoned basket is hardly ever a design problem. It means that at some point the person had a doubt and nobody answered it.

Completing the purchase

Every step of the checkout loses people. Forcing customers to register before buying loses a lot of them. So does asking for information you don't need.

You measure, remove what's unnecessary and measure again. This isn't a matter of opinion: the numbers tell you where people drop off. We cover it in how to measure whether your website really sells (in Spanish).

If you already have a physical shop in Lleida

An online store doesn't have to compete with your counter: it can bring it customers. Click and collect, reserve online and pay on collection, or same-day delivery within the city are things a big platform can't offer and a local shop can.

For it to work, there has to be a single stock. If you sell in the shop and online with separate inventories, sooner or later you'll sell something you don't have. That's why we connect the store to whatever you already use to run your business. And if your invoicing has to comply with Verifactu (Spain's new e-invoicing software rules), the store can issue invoices directly through our Verifactu invoicing software.

About the platform

WooCommerce, Shopify or custom development. The choice depends on your catalogue, whether you also sell in a physical shop and what your management systems need to connect to.

None of them is better than the others in the abstract. What does matter is that the decision is made by looking at your case, not because it's the one the agency knows how to build.

How much an online store costs

It depends on the number of products, whether the product pages need writing and photographing, the platform and, above all, the integrations: payment gateway, couriers, invoicing, management software. A small store with a fixed catalogue and one with thousands of products connected to an ERP are nothing alike.

We give you a fixed quote with a deadline. And if you already have a store that isn't selling, the first step is an audit: sometimes the problem comes down to three specific things and nothing needs rebuilding.

A new store needs traffic from day one. While SEO matures, Google Ads and Google Shopping campaigns are the quickest way to bring in buyers. And if what you need isn't selling products but generating enquiries, what you want is a business website.

By sector. Selling online isn't the same for a neighbourhood shop as for a cooperative. We cover it separately for local retail, food and agri-food companies and opticians (all in Spanish).